Term: 2016 – 2017

Funding: Program to support of young scientists, BAS, 2016

Team members: Asst. Prof. Ilina Nacheva, PhD (project leader); Prof. Antoineta Hristova, PhD

Scope, purpose, results and application: Within the framework of the project, a methodology was developed and tested for the study of perceptions on public leaders. The methodology is based on the behavioral aspects of leadership and meets modern scientific standards and trends in the field. The tool demonstrates a stable three-factor structure with good indicators of internal consistency, as well as significant correlations with additional indicators such as affective stimulus load and electoral behavior statistics. The presented methodology has potential for practical application in the field of public opinion and political image research. The activities to popularize the achieved results of the project include a total of three scientific publications and two public presentations in scientific forums – one national and one international conference.